The Upp Cycle of Greentom

The Upp Cycle of Greentom

Braanker, G.B.

Van Heur, R.J.H.G. (mentor)
Silvester, S. (mentor)
Bost, B. (mentor)

Industrial Design Engineering

Applied Ergonomics and Design

Master of Science Design for Interaction

2013-10-25

Greentom is a company new in the stroller market. They plan to expand their product portfolio with a vision; their customers should be able to re-use their product by giving it a second function. This project searched for widening the product line within a green product cycle. The project worked following the basic steps, like market and product analysis and search field brainstorms. At the end several possibilities were presented, however none of them were innovative enough. Therefor a new project start was made by throwing away all assumptions. From this bottom line the idea was born for Greentom to join the transport branch. In this combination the transport of children was the question to be answered. Therefor the bike could be the green follow up after the stroller. The first stage provided in a line of special bikes to transport children. One of these models was chosen for its luminous simplicity: an existing Cargo bike and Greentom’s stroller. The missing link in this combination was a solid connection. That connection became the projectgoal. A partner for the cargo bike was found in de Fietsfabriek. Via numerous consumertests and interviews with professionals the specifications for the connector were defined. The evaluation of a successful prototype led to a complete redesign. Besides of this great product opportunity, a lifecycle was created by introducing the lease-concept. In this concept several products can be exchanged during a lease period of about 9 years. This is the cycle Greentom was looking for.

cycle
stroller
bicycle
green
lasting products
recycle
upcycle

http://resolver.tudelft.nl/uuid:fd9a5d04-6444-4f63-8292-b33b9ebf708d

2014-10-25

Campus only

Student theses

master thesis

(c) 2013 Braanker, G.B.