Print Email Facebook Twitter Designing business model tooling for business model exploration: An experimental design for evaluation Title Designing business model tooling for business model exploration: An experimental design for evaluation Author Athanasopoulou, A. (TU Delft Information and Communication Technology) de Reuver, Mark (TU Delft Information and Communication Technology) Contributor Pucihar, Andreja (editor) Kljajić Borštnar, Mirjana (editor) Ravesteijn, Pascal (editor) Seitz, Jurgen (editor) Bons, Roger (editor) Date 2018 Abstract Disruptive technologies drive enterprises to rethink how to create and capture value by revising their business models (BM). Even in cases that the need for BM innovation is clear, how entrepreneurs can do it and what they need to be changed it is not always obvious. That leads to the need for BM exploration. BM tooling can support this process, however, existing BM tools are not widely focused on the BM exploration. In previous steps of our research, we designed and developed a digital tooling for BM exploration. This RiP paper presents the experimental design we plan to use to evaluate the effects of the tooling on the BM exploration. Initial results and future steps are discussed. We expect to contribute to the BM literature by understanding what features of BM tooling contribute to BM exploration. Subject Business model experimentationBusiness Model toolingExperimental designBusiness Models To reference this document use: http://resolver.tudelft.nl/uuid:ff02164f-7b1a-454d-b347-501ea7379afd DOI https://doi.org/10.18690/978-961-286-170-4.33 Publisher University of Maribor Press, Maribor ISBN 978-961-286-170-4 Source Conference Proceedings of the 31st Bled eConference Digital Transformation: Meeting the Challenges: June 17 – 20, 2018, Bled, Slovenia Event 31st Bled eConference, 2018-06-17 → 2018-06-20, Bled, Slovenia Part of collection Institutional Repository Document type conference paper Rights © 2018 A. Athanasopoulou, Mark de Reuver Files PDF ATHANASOPOULOU_DE_REUVER.pdf 828.96 KB Close viewer /islandora/object/uuid:ff02164f-7b1a-454d-b347-501ea7379afd/datastream/OBJ/view