Location strategies of audiovisual companies compelled by the network society

Location strategies of audiovisual companies compelled by the network society

Bissumbhar, K.S.

Vande Putte, H. (mentor)
Wigmans, G. (mentor)

Architecture

Real Estate & Housing

Corporate real estate management

2011-04-07

This research seeks to understand complex corporate behaviours, which cannot be reduced to simple cause and effect relationships. It seeks to interpret the organizational behaviour surrounding a decision to relocate and suggests how the rise of the network society might affect future real estate development patterns in the context of (media) clustering. The research results indicate a re-clustering development to multifunctional and multidimensional (i.e. embedded in a global network) metropolitan areas to answer to the tension that is created by the network society between participation in flows and the distinctive quality of place, wherein participation in the flows in necessary, but where the quality of place still supersedes the previous and has a dominating effect on the location strategy of audiovisual companies. The rising network society, however, also leads to strengthening the centripetal forces of the media park Hilversum, which not coincidentally complies with the very same paradoxical developments seen in the settlement patterns of the analysed media clusters.

location strategy
network society
agglomeration economies

http://resolver.tudelft.nl/uuid:ff8c6de6-5491-4289-a45a-2ad7d6a5dfbe

2011-04-14

Student theses

master thesis

(c) 2011 Bissumbhar, K.S.