Product differentiation project for voestalpine Polynorm Plastics B.V.

Product differentiation project for voestalpine Polynorm Plastics B.V.

Cozijn, J.

Prins, J.F. (mentor)
Smulders, F.E.H.M. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2009-12-04

voestalpine Polynorm Plastics recently developed a new material, EASI. They furthermore are very dependent from the automotive industry and want to become less dependent from this industry. Therefore, new applications for EASI in industrial markets are searched in this graduation project. This is done by five creative sessions. Out of the applications generated in these creative sessions, search areas are defined, which are investigated. In these search areas also new (related) applications are searched. At the end of the project the most promising applications from the most promising search areas are developed into concepts.

Innovation
EASI
New markets
Product differentiation

http://resolver.tudelft.nl/uuid:07d8629a-5898-47fd-b1a3-b672f64b5a0c

Campus only

Student theses

master thesis

(c) 2009 Cozijn, J.