Biased decision-making in the building sector

Biased decision-making in the building sector: A study on the psychological factors that influence the adoption of sustainable building methods

Hofman, Bjorn (TU Delft Technology, Policy and Management)

van de Kaa, G. (graduation committee)
de Vries, G. (mentor)

Delft University of Technology

Management of Technology (MoT)

2020-06-23

This thesis explores whether cognitive bias and hassle perceptions influence the adoption of sustainable building measures. A survey research and in-depth interviews were used to do so. It appears that innovation in the building sector is hindered by an internal resistance against change. This seems to be fuelled by a lack of knowledge, risk aversion, and perception of hassle due to complex information. Investing in effective knowledge management and promoting diversity in the workforce could prove effective in negating the effect of this internal resistance to change.

Technology Acceptance Model
TAM
Sustainable building
Sustainable development
Cognitive bias
Hassle
Barriers to innovation adoption

http://resolver.tudelft.nl/uuid:0deaec3b-1fe4-4e28-9b6c-fb76a6cdaab3

Student theses

master thesis

© 2020 Bjorn Hofman