Last Minute Cinema, a new product service system for Emesa BV

Last Minute Cinema, a new product service system for Emesa BV

Chandansingh, R.V.D.

Simonse, L.W.L. (mentor)
De Jonge, F. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2014-06-30

The assignment was to create a new brand label that targets a new market, This brand label is a product service system for a specific target group. This brandlabel has its own portal, the form of the portal is depended on the consumer needs of the target group. The result of the assignment was a new product service system that offers last minute cinema tickets. The cinema market is a large untapped market for Emesa. And this service system allows cinemas to offer their last unsellable tickets to customers for a low last minute price. Emesa receives a commission on each sale.

product service system
ecommerce
travel
leisure
app
Vakantieveilingen
Emesa
Cinema's

http://resolver.tudelft.nl/uuid:1e75546f-1f8d-4c05-bcf0-55827fb6f8e8

Campus only

Student theses

master thesis

(c) 2014 Chandansingh, R.V.D.