Print Email Facebook Twitter Ele Agbe in search of a new light in Ghana's shea sector Title Ele Agbe in search of a new light in Ghana's shea sector Author Abban, R. Omta, O. Aheto, K. Scholten, V.E. Faculty Technology, Policy and Management Department Values Technology and Innovation Date 2015-12-31 Abstract Ele Agbe is a Ghanaian phrase meaning “God is alive.” Founded as a small and medium enterprise (SME), in Ghana in 1996, Ele Agbe Company is currently a dynamic business operating in the downstream shea export sector. Demand for shea is increasing for skin and hair products on the foreign market. Ele Agbe’s artisans use traditional Ghanaian tools and methods, and the highest quality materials available, including unique scents. The protected knowledge build up of unique scents in its shea product mix has given Ele Agbe its trade secret. At Ele Agbe, artisans pass on their skills to younger generations, conducting workshops for school groups and accepting apprentices from throughout Ghana. The business is confronted with challenges partly as a result of non-existent working policy for shea and breaks or gaps in the shea supply chain preventing it from achieving full potential. The company needs to consider how to improve on its’ firm and business networks given its internal and external environment in order to expand. Subject Ele AgbeSMEnetworksshea supply chainexports To reference this document use: http://resolver.tudelft.nl/uuid:25b2c7e9-c452-420e-af48-2e56ad0c00fd Publisher IFAMA ISSN 1096-7508 Source International Food and Agribusiness Management Review, IFAMR, vol. 17 (Special issue B), 2015 Part of collection Institutional Repository Document type journal article Rights (c) 2014 International Food and Agribusiness Management Association (IFAMA) Files PDF 325419.pdf 403.83 KB Close viewer /islandora/object/uuid:25b2c7e9-c452-420e-af48-2e56ad0c00fd/datastream/OBJ/view