People are increasingly tracking all kinds of aspects about themselves. For example: modern smartphones can recognise whether the user is walking, running or cycling, and estimates the amount of burned calories. The upcoming smartwatches will be able to measure the user’s heart rate. When the smartphone is placed underneath the pillow, it displays the next morning how long and deep you have slept. This is just a small range of the possibilities of the upcoming ‘Quantified Self’-trend, improving consumers’ health and self consciousness. At the same time people have an increasing interest in health, specifically nutrition and eating behaviour. Albert Heijn is an important influencer in many people’s lives regarding nutrition, and has adapted the role of helping this group in achieving a healthier lifestyle. This report’s project is focussed on supporting people in living healthier by applying the ‘Quantified Self’-trend. The developed concept in this report supports users in tracking the nutritional values of the food they consumed, getting insights from these collected data and finally maintaining a healthy nutrition pattern. The latter is done by suggesting recipes that fit the user’s needs. These needs are based on goals set by the user and may also incorporate other aspects of the user’s life, for example imported data from devices that measure physical activity and the user’s current bodyweight. Nowadays this ‘nutrition tracking’ is often done by registering manually what has been consumed, for example in a mobile application that connects to a large product database. This method is time consuming and requires much effort and therefore high engagement. The presented concept utilizes a smart kitchen scale. This is a kitchen scale that can connect to other devices via bluetooth with for example the user’s smartphone. When the user puts a product on the smart scale, the smartphone will ‘know’ how much weight there is on it, which leads to a broad range of opportunities. The combination of the smart kitchen scale and a smartphone can among others be used to prepare recipes. The smartphone shows instructions about the quantity of ingredients that are needed, while visualising the amount that is put on the scale. While doing so, it registers how much of each ingredient is used during the meal preparation. Because of Albert Heijn’s customer loyalty card, it is exactly known which products are used, as are the corresponding nutritional values. This information is used to calculate the nutritional values of the entire meal. If it is also known how much the user has eaten of this meal, the consumed nutritional values can be provided. With this being the basis of the concept, more functions can be added. When it is known how much someone has used of a particular product, it is also known how much is left of it. This results in a list showing products that are ‘in stock’. Except the fact that this list alone can already have much value for the user, even more functions are possible. When recipe suggestions are given to the user, these can be based on products that the user already has at home, to ensure they are consumed before the expiration date. Next to the fact that the user has to buy less products, it also supports the fight against food waste. Finally, also the concept of a ‘meal planner’ is introduced. By filling in when the user wants to eat with whom, recipes can be suggested that fit the needs of all these people. If the user’s ‘in stock’-list is kept up to date, it also has the ability to generate a shopping list. This list only shows the items that have to be bought for the preparation of the meal, and doesn’t contain the articles that the user still has in stock. The products on the shopping list are shown in the right quantity, so the right amount of food can be prepared that fits the needs and goals of all people joining the meal. The presented concept enables Albert Heijn to take a leading role in the field of nutrition tracking. In conjunction with other services that Albert Heijn is already offering, like the in-app shopping list, Allerhande’s recipe inspiration and the customer loyalty card, the concept of a smart kitchen scale is taken to the next level. The combination makes tracking what consumers eat much easier compared to existing solutions. On the one hand, people that are already doing nutrition tracking activities can be attracted to shop at Albert Heijn because of the ease at which it works. On the other hand, the concept is also valuable for other customers. By using the concept’s functions like help with meal preparation and keeping an ‘in stock’-list, people are unintentionally also tracking what they eat. For this group of people awareness can be created about their eating behaviour. In case this is not that healthy as these people may have thought, the possibilities to start living a healthier life are within reach with this concept.