ANWB at Home Service: GO or NO GO?

Title

ANWB at Home Service: GO or NO GO?

 Author

Van Roest, D.M.

Contributor

Mooij, S.C. (mentor)
Van Hoevelaak, J. (mentor)

Faculty

Industrial Design Engineering

 Department

Product Innovation Management

 Programme

Marketing & Consumer Research

 Date

2013-03-08

 Abstract

This master thesis describes the process of exploring a new service concept for ANWB, the ANWB at Home service. Via analysis of trends and competitors and a consumer survey an advice is given on whether and how to implement this new service.

 Subject

service design
consumer research
ANWB

 To reference this document use:

http://resolver.tudelft.nl/uuid:2926eae3-ed4c-4a1b-8c92-8d9475852489

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2013 Van Roest, D.M.
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