Defining the product propositions within a Philips grooming kit product range for the French market to improve margins for Philips, consumer preference over competition and trade up of consumers in price.

Defining the product propositions within a Philips grooming kit product range for the French market to improve margins for Philips, consumer preference over competition and trade up of consumers in price.

Moekotte, Y.

Creusen, M.E.H. (mentor)
Dehli, S.R. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Strategic Product Design

2012-02-03

This master thesis focusses on defining the product propositions within a Philips grooming kit product range for the French market to improve margins for Philips, consumer preference over competition and trade up of consumers in price.

features
product proposition
product range
personas

http://resolver.tudelft.nl/uuid:29dc5447-c676-47ec-848d-0ed447eb2057

2013-02-03

Campus only

Student theses

master thesis

(c) 2012 Moekotte, Y.