Development of a cold pack for treating sports injuries.

The project includes literature- and field studies to identify the needs of the athlete and the sports club concerning cooling of sports injury. Based on the findings a product line is designed that better addresses the needs of the users. The product line proposal consists of two cold packs intended for single use at the sports club. One cold pack targeted at amateur sports club segment, and the other at the semi-professional sports club segment. The competitive edge of both the coldpacks is mentholcooling. This involves treating injury with actual decreasing tissue temperature and topical menthol combined. A business analysis is performed that shows that the product line is financial viable. Furthermore, the perceived values of the designed cold packs are examined with help of user tests. The results show that both the cold packs are valued higher over its main competition.

Subject

Strategic
Design
Icepack
Coldpack
Ice
Cryotherapy
Injury
Sports
Product
Cooling

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Student theses

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master thesis

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PDF	Graduation_Report_Janssen ... 329685.pdf	13.96 MB
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