Club Venue: A social media tool to support nightlife

Title

Club Venue: A social media tool to support nightlife

 Author

Veeken, M.W.

Contributor

Gemser, G. (mentor)
Calabretta, G. (mentor)

Faculty

Industrial Design Engineering

 Department

Product Innovation Management

 Date

2013-01-11

 Abstract

The insufficient fulfilment of demand for social media creates new business opportunities. One of the interesting businesses where such opportunities arise is nightlife. The goal of this research is to examine how a social media tool can help club visitors in their decision-making process. The outcome of this research is a mock-up concept, grounded in empirical research, which describes the functions and graphic design of the tool.

 Subject

Social media
consumer behaviour
nightlife
club venue

 To reference this document use:

http://resolver.tudelft.nl/uuid:3928b481-b084-43fa-96db-8635662052cc

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2013 Veeken, M.W.
Files
PDF Master_Thesis.pdf 10.46 MB
PDF Appendix_E_-_Final_concept.pdf 758.67 KB
PDF Appendix_D_-Draft_concept.pdf 547.09 KB
PDF Appendix_A_B_C_-Interview ... groups.pdf 457.93 KB
PDF poster.pdf 1021.16 KB
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