Print Email Facebook Twitter Lighting up your product! Title Lighting up your product!: The influence of retail lighting on product perception Author Creusen, M.E.H. (TU Delft Marketing and Consumer Research) Pont, S.C. (TU Delft Human Information Communication Design) Schoormans, J.P.L. (TU Delft Marketing and Consumer Research) Date 2017 Abstract This research is one of the first attempts to shed light on the influence of different lighting characteristics on consumer product perception. Study 1 looked at the influence of light level (i.e., brightness) and color temperature on consumer perception of a sneaker and a toaster. Study 2 assessed the influence of light diffuseness on consumer perception of two coffee makers with respectively matte and shiny metal details. The effect of these lighting characteristics on consumer perception of aesthetic and symbolic product value, ease-in-use, functional value and quality was investigated. All three lighting characteristics had an effect on consumer perception of one or more types of product value. A combination of a low light level, cool color temperature and diffuse lighting seems preferable. Generalizability of these results for different types of products and for an online retail environment are issues for future research. Subject store atmosphericsin-store lightingproduct evaluation To reference this document use: http://resolver.tudelft.nl/uuid:46adea76-8c6f-452c-ab8d-ec46259f3cdf Page numbers 1 Event EMAC 2017, 2017-05-23 → 2017-05-26, Groningen, Netherlands Part of collection Institutional Repository Document type poster Rights © 2017 M.E.H. Creusen, S.C. Pont, J.P.L. Schoormans Files PDF EMAC_poster_Creusen_Pont_ ... s_2017.pdf 898.43 KB Close viewer /islandora/object/uuid:46adea76-8c6f-452c-ab8d-ec46259f3cdf/datastream/OBJ/view