Bringing the customer to the heart of your marketing strategy

Bringing the customer to the heart of your marketing strategy

Muusse, M.C.

Calabretta, G. (mentor)
Govers, P. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2016-04-22

“Design a service to help iris Concise in the productisation of their consultancy services, in order to maximize impact in the marketing consultancy world” The product is built up as a circle with four layers. In the middle there is a blank spot. The first layer includes all the customer understanding tools, the second layers provides tools that can identify market opportunities, the third layer is built up with a set of creative tools and the fourth layer is an overview of all the measurement and evaluations tools. The client objectives will come in the middle of the circle.

Marketing
Productisation
Strategy

http://resolver.tudelft.nl/uuid:48db5b65-f881-4345-957d-a68fd5ee45ae

Campus only

Student theses

master thesis

(c) 2016 Muusse, M.C.