Analysis on the integration of service innovation within a product organization

Analysis on the integration of service innovation within a product organization

Baskar, Y.

Van Beers, C.P. (mentor)
Ortt, J.R. (mentor)
Filippov, S. (mentor)
Bruijne, M.L.C. (mentor)
Schut, M.H. (mentor)

Technology, Policy and Management

Technology, Strategy and Entrepreneurship

Managemenf ot Technology

2012-09-04

Product innovation alone is not sufficient to ensure sustained competitive advantage and growth prospects for a company. Increasingly companies are looking to compliment their products with services. The ability to provide better solution through service innovation ensures greater value for their products for customers among other important benefits. For companies Product-Service integration is increasingly becoming an important strategy to improve their operation and competitive sustainability. This paper motivates the need to look into the management practices of organizations that are increasingly integrating service into their product propositions. And it does this by exploring how existing organizational factors impact innovation generation phase in different integrated product and service innovation contexts.

innovation management
integrated product and service innovation
contextual innovation research

http://resolver.tudelft.nl/uuid:4fc15bd9-98b4-4aeb-b00d-48b92dbaccd4

Campus only

Student theses

master thesis

(c) 2012 Baskar, Y.