The Design and Strategy of the Hilti NL solar trade portfolio

The Design and Strategy of the Hilti NL solar trade portfolio

Nagelhoud, H.J.W.

Buijs, J.A. (mentor)
Van der Meer, J.D. (mentor)
Reijners, T.A. (mentor)

Industrial Design Engineering

Product Innovation Management

Strategic Product Design

2013-06-25

Hilti Nederland formulated the following problem statement; the Hilti Group, HAG, has a portfolio of PV mounting systems (PVm) available. This portfolio is developed for mature PV markets outside The Netherlands. The differences and similarities in needs and solutions between these markets and the Dutch solar market have not been investigated yet. MO Hilti NL noticed the demand for PV systems is growing and wants to know what is needed to step into the Dutch solar market with mounting structures. The assignment is to develop an introduction strategy for Hilti PV solutions and create ideas and product proposals that fit the market and enables Hilti Nederland to become market leader in the long term. A customer strategy is build upon the designed customer journey and creates an experience with the Hilti Identity, products and services in the solar market. A product strategy defines the product positioning, together with an implementation plan and roadmap the introduction strategy for the solar trade is defined and should enable Hilti Nederland to acquire a long term sustainable position in the Dutch solar market. Based upon the analysis, business case and implementation plan Hilti decided to step into the Dutch solar market.

Hilti
Brand Identity
SWOT
Customer Journey
Customer Strategy
Product Strategy
Solar
Photovoltaic
Marketing Mix
Product Portfolio
Implementation Plan
Roadmap
Business Case

http://resolver.tudelft.nl/uuid:50596171-a44c-48ea-ad63-935bcef958da

2014-06-25

Campus only

Student theses

master thesis

(c) 2013 Nagelhoud, H.J.W.