Noblesse Oblige: The design of a Noble Intention ToolKIT

Noblesse Oblige: The design of a Noble Intention ToolKIT

Rooth, M.J.

De Bont, C.J.P.M. (mentor)
Van Heur, R.J.H.G. (mentor)

Industrial Design Engineering

Design Engineering

Master of Science Design for Interaction

2010-11-19

Stichting Nobel is a non-profit project agency that aims to tackle social and ecological issues by initiating and producing creative social projects. To ensure future funding of autonomous projects, the foundation initiated the Noblesse Oblige platform. The platform generates income through the (temporarily) employment of professionals at companies in exchange for a donation to Nobel. This project is about the conceptual design of the Noblesse Oblige platform. The analysis phase is used to explore the context of the project brief, to study relevant trends and literature and to verify possible needs and concerns of the different stakeholders by prototyping their experiences in a workshop. The various motives for participating in Noblesse Oblige, resulted in a list of requirements regarding the future service. In the synthesis phase, several online services designs (‘Dessin’) are generated and an optimal combination of ideas is selected; based on the outcomes of a basic requirements assessment and three evaluation sessions with experts. The concept phase is started with the creation of a multilateral service design concept, that connects the online service with an offline component. By means of a creative session, the formulation of a project metaphor and an additional study to the development of the social web, the provisional concept is translated in the Noble Intention Tool. The envisioned experience of this Tool is subsequently verified with a focus group and expert in the validation phase. The graduation project finally resulted in the conceptual design of the Noble Intention ToolKIT: Noble Intention ToolKIT The Noble Intention ToolKIT is a service pack for companies that want to start actualizing their Noble intentions on the spot. The provided service is based on a Noble Inspirator who donates his/her expertise to inspire a company on a Noble Topic. In exchange for the corporate Noble activity, the company donates money to a Noble Project of the professional’s and company’s choice. In return for this support, the Noblesse Oblige website offers professionals and companies an online platform to demonstrate their Noble Intentions. Virtual Hotspots mark the different locations of Noble activities on a digital map, and consequently show the spread and growth of the Noble network. To prolong the inspirational experience of the Noble activity and to incite companies to involve employees in their (Noble) business strategy, Noblesse Oblige also provides companies with a private Noble Community. On this private webpage, Noble Topics can be discussed and planned internally by means of an interactive timeline. The timeline is linked with the Hotspot on the main page, and shows per Noble Topic how the donated money is divided between the Noble Project(s) of the professional and company. The proposal to Stichting Nobel consists of the basic content of the service pack, demonstrated by a visualization of the Noblesse Oblige-website and completed with a description of the envisioned interaction(s) evoked by the ToolKIT. In the evaluation phase, the Noble Intention ToolKIT is assessed as part of the future Noblesse Oblige service. The final chapter concludes with a number of suggestions to Stichting Nobel, including the recommendation of a partnership, an extra validation round and a roadmap for future development of the Noblesse Oblige service.

noble
intention
tool
kit

http://resolver.tudelft.nl/uuid:5288f620-bb1f-42ed-9659-323c5fb43236

2011-11-19

Campus only

Student theses

master thesis

(c) 2010 Rooth, M.J.