Print Email Facebook Twitter The effect of a business-like personality on the perceived performance quality of products Title The effect of a business-like personality on the perceived performance quality of products Author Mugge, R. Faculty Industrial Design Engineering Date 2011-12-30 Abstract People use the appearance of products as a cue for evaluating functional attributes at purchase. This research provides an understanding of this form-function interdependency by investigating the effect of a business-like personality in product appearance on the perceived performance quality of the product. A business-like personality is associated with competence, professionalism, and rustworthiness. As a result of these associations, people infer from a product appearance with a business-like personality that the product has greater performance quality. Two studies using stimuli from five product categories support this hypothesis. These findings indicate that product personality is another cue that people use to evaluate a product’s functional attributes, along with the What is beautiful is good principle. Subject product designproduct perceptionproduct personality To reference this document use: http://resolver.tudelft.nl/uuid:571599ca-4d89-4d90-be59-0aa3e0bcd520 Publisher Chinese Institute of Design ISSN 1994-036X Source International Journal of Design, 5 (3), 2011 Part of collection Institutional Repository Document type journal article Rights (c) 2011 Mugge, R.Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License Files PDF 532011Mugge.pdf 775.62 KB Close viewer /islandora/object/uuid:571599ca-4d89-4d90-be59-0aa3e0bcd520/datastream/OBJ/view