MyWheels: SSuccessful P2P car sharing in the Netherlands

MyWheels: SSuccessful P2P car sharing in the Netherlands

Abad Kelly, J.

Santema, S. (mentor)
Silvester, S. (mentor)

Industrial Design Engineering

Delft Design Institute

2011-10-26

Mobility is one of the key challenges of the 21st century and its continued development will be influenced by a wide variety of factors. Perhaps the most notable of these factors is sustainability. As society recognizes the increasing importance of sustainable development, it is clear that current mobility behaviors have to change. Private car use is perhaps among the most unsustainable of behaviors, as many private cars sit unused 20+ hours a day and contribute to noise and air pollution, congested traffic and limited parking, especially in cities. The role of cars in society is changing and thus the traditional approaches to car use should also adapt or change. A new model has emerged that allows conscious individuals to share their cars with other drivers around them. Peer-to-peer (P2P) car sharing has already been successfully implemented in a number of cities and Wheels4all intends to be first to introduce this concept to the Netherlands. New technologies, such as the use of smart phones, make car sharing even more feasible than ever and less unused cars will result in lower CO2 levels, fewer parked cars, more conscious car use and lower costs for all stakeholders involved. Since, on average, cars are unused 20+ hours per day, a new P2P car sharing model would increase their efficiency and utilization to ultimately benefit car owners, neighborhoods and society as a whole. A service design approach was applied to develop the MyWheels P2P car sharing system. The user interactions, business model and legal aspects were addressed, with particular emphasis on the role of trust in the system. The result is a comprehensive view of the function and aspects of the MyWheels service and how users will interact with the system and each other.

service design
PSS
car sharing
mobility services

http://resolver.tudelft.nl/uuid:7dbd3653-2ece-4388-852f-32da025fd29c

2012-10-26

Campus only

Student theses

master thesis

(c) 2011 Abad Kelly, J.