The repositioning of an interactive communication platform to a new domain

Title

The repositioning of an interactive communication platform to a new domain

 Author

Van Lankveld, B.G.J.

Contributor

Fitch, R. (mentor)

Faculty

Industrial Design Engineering

 Department

Product Innovation Management

 Programme

Master of Science Strategic Product Design

 Date

2013-03-13

 Abstract

My company wanted to find a market in which their product has a lot of potential and where they are likely to sell more units. They were looking for ideas and solutions regarding the development of a new variant of it that would have a right to exist in the new market. Besides the alterations to the product’s functionality, they also wanted a sound brand- and product-strategy for the repositioning.

 Subject

repositioning
brand
strategy

 To reference this document use:

http://resolver.tudelft.nl/uuid:80c54352-4422-4d96-83c2-936f8292f7f8

 Embargo date

2014-03-13

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2013 Van Lankveld, B.G.J.
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