Consumer-product attachment: Measurement and design implications

Consumer-product attachment: Measurement and design implications

Schifferstein, H.N.J.
Zwartkruis-Pelgrim, E.P.H.

Industrial Design Engineering

2008-12-31

Due to differences in the attachment consumers experience towards the durable products they own, they hang on to certain products whereas they easily dispose of others. From the viewpoint of sustainability, it may be worthwhile to lengthen the life span of many durable consumer products. Hence, there is a challenge for designers to strengthen the bond between consumers and their products through the product design process. In the present study, we develop a scale to measure consumer-product attachment, and we identify and measure seven possible determinants of attachment: enjoyment, memories to persons, places, and events, support of self-identity, life vision, utility, reliability, and market value. Only memories and enjoyment contribute positively to the degree of attachment. The highest levels of attachment are registered for recently acquired products (<1 year) and for products owned for more than 20 years. For new products, enjoyment may be the main driver of attachment, whereas for old products memories may be more important.

attachment
product experience
sustainability
memories
enjoyment

http://resolver.tudelft.nl/uuid:80d304ef-d154-406a-bc16-5850867c5e79

Chinese Institute of Design

International journal of design, 2(3)2008

Institutional Repository

journal article

(c)2008 Schifferstein, H.N.J., Zwartkruis-Pelgrim, E.P.H.