Print Email Facebook Twitter A poorly educated guess: consumers’ lifetime estimations, attitudes towards repairability, and a product lifetime label Title A poorly educated guess: consumers’ lifetime estimations, attitudes towards repairability, and a product lifetime label Author van den Berge, R.B.R. (TU Delft Marketing and Consumer Research) Magnier, L.B.M. (TU Delft Marketing and Consumer Research) Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy) Contributor Fitzpatrick, C. (editor) Department Design, Organisation and Strategy Date 2022 Abstract Consumers’ expectations about product lifetimes have an influence on the actual lifetimes. Promoting repairability and a product lifetime label can potentially encourage consumers to extend product lifetimes. In this paper, we present in-depth insights in how consumers make estimations about product lifetimes, and their attitudes towards repairability and a product lifetime label. Our results reveal that consumers feel unable to make a well-informed estimation about the product lifetime, have negative associations with product repairability, and have concerns about how use intensity and use behavior can be taken into account on a label. Additionally, displaying a minimum number of years on a label may cause unintentional rebound effects. Subject Circular EconomyCitiesCollaborationEngagementScaling Innovation To reference this document use: http://resolver.tudelft.nl/uuid:80f22d8e-765c-4473-9d8f-3cdbc69abb93 DOI https://doi.org/10.31880/10344/10181 Publisher University of Limerick Source 4th Conference on Product Lifetimes and the Environment (PLATE) Event PLATE 2021, 2021-05-26 → 2021-05-28, Virtual conference at Limerick, Ireland Part of collection Institutional Repository Document type conference paper Rights © 2022 R.B.R. van den Berge, L.B.M. Magnier, R. Mugge Files PDF van_den_Berg_et_al_2021_A ... _Guess.pdf 557.85 KB Close viewer /islandora/object/uuid:80f22d8e-765c-4473-9d8f-3cdbc69abb93/datastream/OBJ/view