Team Outfit Personalisation Service for NIKEiD

Title

Team Outfit Personalisation Service for NIKEiD

Author

Eelkman Rooda, M.A.

Contributor

Christiaans, H.H.C.M. (mentor)
Brand de Groot, S.C.M. (mentor)
Smulders, F.E.H.M. (mentor)

Faculty

Industrial Design Engineering

Department

Applied Ergonomics and Design

Programme

Master of Science Design for Interaction

Date

2010-10-28

Abstract

NIKEiD service for basketball teams, which offers them the possibility to personalise their team outfit. The design is a consumer journey of which the store is designed in more detail.

Subject

store
Augmented Reality
Nike
personalize
consumer journey
retail

To reference this document use:

http://resolver.tudelft.nl/uuid:874f77e5-7f73-4482-98c5-2fd228c75e9a

Embargo date

2010-10-28

Access restriction

Campus only

Part of collection

Student theses

Document type

master thesis

Rights

(c) 2010 Eelkman Rooda, M.A.