Improving the Design of Persuasive Games for Complex Systems

Improving the Design of Persuasive Games for Complex Systems: Effectiveness of the Design Principles Praise,Suggestion, and Comparison as perceived byIndividualists and Collectivists

Macquart, Laurane (TU Delft Technology, Policy and Management)

Verbraeck, A. (mentor)
Kortmann, L.J. (graduation committee)
Annema, J.A. (graduation committee)
Erdbrink, A.E. (graduation committee)

Delft University of Technology

Complex Systems Engineering and Management (CoSEM)

2019-12-12

Persuasive games for complex systems have subtle messages they want to convince stakeholders of the complex system of in question of in order to help them solve certain problems. However, there currently is little known about the persuasive game design principles used in those games to convey the persuasive message, especially how people with different cultural backgrounds perceive the persuasiveness of the persuasive design principles. This paper describes the research executed to determine how Individualists and Collectivists perceive the persuasiveness of 'Comparison between individuals' and 'Comparison between groups', this was done using a combination of a persuasive game for complex systems and storyboards. The results showed that Individualists are persuaded more by 'Comparison between groups' than by 'Comparison between individuals' which was not expected. Further research using another persuasive game for complex system should determine whether this was due to the game or is also valid for other persuasive game for complex systems.

Persuasive game design principles
Individualism Collectivism
Serious Games

http://resolver.tudelft.nl/uuid:a68cd69a-25bb-4c47-acb1-e2512e754510

Student theses

master thesis

© 2019 Laurane Macquart