A product service system for a Bugaboo stroller: The business perspective

A product service system for a Bugaboo stroller: The business perspective

Izaguirre, M.A.

Bakker, C. (mentor)
Mooij, S. (mentor)

Industrial Design Engineering

Design Engineering

2013-04-26

This thesis project is a collaboration between the Innovation Department at Bugaboo Inc, and Delft University of Technology. The main objective is to design a product service system for a Bugaboo stroller that can bring benefits to the consumer, the planet and the company. This report proposes a product service system called “Bugaboo Zoo”. It is a lease service targeted to first – time parents in the Benelux. It provides them with two dedicated strollers: The Bugaboo Cameleon, which provides a protective environment for the newborn, and a new product concept called The Bugaboo Zoo, which proposes a solution for the stroller’s needs of playful toddlers.

product service system

http://resolver.tudelft.nl/uuid:a9a961a4-a6ca-4368-b024-fa2058d480b1

2015-04-26

Campus only

Student theses

master thesis

(c) 2013 Izaguirre, M.A.