Service design for enhancing tour experience through commercial vehicles

Title

Service design for enhancing tour experience through commercial vehicles

 Author

Li, S.

Contributor

Stappers, P.J. (mentor)
van der Hoog, W.G. (mentor)

Faculty

Industrial Design Engineering

 Department

Industrial Design

 Date

2016-11-14

 Abstract

Starting off with Ford Motor Company, an internal and external research was firstly done. Basically, the general opportunities for Ford to transform itself into a service mobility company includes making full use of vehicle data to understand the customers’ behaviors, needs, transforming vehicle to mobile phone on the wheels, in order to create better road experience for all people on the move.

 Subject

commercial vehicles
service design

 To reference this document use:

http://resolver.tudelft.nl/uuid:b0f978d3-f6b5-4930-b79a-2f37268579ec

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2016 Li, S.
Files
PDF Graduation report.pdf 54.53 MB
PDF Appendix.pdf 8.96 MB
PDF Poster.pdf 1.16 MB
JPG Image1 Customer Journey.jpg 6.58 MB
JPG Image2 Service blueprint .jpg 3.79 MB
JPG Image3 Interfaces.jpg 18.59 MB
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