Print Email Facebook Twitter Too good to go? Consumers’ replacement behaviour and potential strategies for stimulating product retention Title Too good to go? Consumers’ replacement behaviour and potential strategies for stimulating product retention Author van den Berge, R.B.R. (TU Delft Responsible Marketing and Consumer Behavior) Magnier, L.B.M. (TU Delft Responsible Marketing and Consumer Behavior) Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior; TU Delft Design, Organisation and Strategy) Department Design, Organisation and Strategy Date 2021 Abstract Many products are disposed of before they have reached the end of their functional life. New technological developments and trends in fashion seem to accelerate consumers’ replacement of products. From an environmental perspective, such early replacement is undesirable. In this paper, we emphasize that product replacement is not only based on rational decision making. Emotional, functional, social, epistemic and conditional values can influence the value trade-offs that consumers make during the decision to either retain an owned product or replace it with a new one. Several strategies are discussed that can increase the owned product's values and stimulate retention via product attachment, sustaining aesthetic value, stimulating product care and maintenance, and enabling upgradeability. To reference this document use: http://resolver.tudelft.nl/uuid:b3b7a68b-3ff3-408b-8b24-7869f96385a4 DOI https://doi.org/10.1016/j.copsyc.2020.07.014 ISSN 2352-250X Source Current Opinion in Psychology, 39, 66-71 Part of collection Institutional Repository Document type journal article Rights © 2021 R.B.R. van den Berge, L.B.M. Magnier, R. Mugge Files PDF main.pdf 471.14 KB Close viewer /islandora/object/uuid:b3b7a68b-3ff3-408b-8b24-7869f96385a4/datastream/OBJ/view