Brand Focus Tool

Title

Brand Focus Tool

Author

Sobotie, T.O.

Contributor

Buijs, J.A. (mentor)
Ferreira, J. (mentor)

Faculty

Industrial Design Engineering

Department

PIM

Programme

Master of Science Strategic Product Design

Date

2013-01-21

Abstract

A strategic tool for the LEYP brand was developed and two concepts were developed using the strategic tool.

Subject

Brand Strategy
Strategic Tool

To reference this document use:

http://resolver.tudelft.nl/uuid:b5612835-3b36-40f7-a65a-9ce11b2ee822

Access restriction

Campus only

Part of collection

Student theses

Document type

master thesis

Rights

(c) 2013 Sobotie, T.O.