Zicht op hoog wonen - onderzoek naar de succesfactoren van woontorens in het centrumstedelijk gebied van Rotterdam

Zicht op hoog wonen - onderzoek naar de succesfactoren van woontorens in het centrumstedelijk gebied van Rotterdam

Den Dekker, T.A.M.

Westrik, J.A. (mentor)
De Jong, P. (mentor)

Architecture

Real Estate & Housing

2009-06-26

Actual practice shows that the sales or lease out of a residential tower in the urban centre of Rotterdam is often very difficult. The goal of this research is to gain insight into the factors that provide a successful or unsuccessful sale or lease out of a residential tower. In an exploratory research an image has been formed of the factors that contribute to the success. This leads to four factors: product attributes, promotion, economic climate and competitive supply. In order to study the factors ‘product attributes’ and ‘promotion’ in depth, three case studies have been conducted to residential towers in the urban centre of Rotterdam. The findings have been translated in an advice to a developer. This advice has the outline of a step-by-step plan, which describes how a developer should deal with developing a residential tower in order to reduce the high risk. The step-by-step plan consists of 9 steps: Step 1: Analyze the location on: view and distance to amenities Step 2: Form a design team with high-rise expertise Step 3: Make a temporary design and focus attention on the view Step 4: Get public parties involved in the project Step 5: Determine which should be rental and which owner-occupied apartments, but be flexible Step 6: Launch an exhaustive promotion Step 7: Make an inventory of feedback on the design and actual interest Step 8: Start construction and sale or postpone it Step 9: Continue the promotion after sold out This step-by-step plan concentrates on the aspects that are different in developing residential towers with respect to low-rise residential buildings. It creates the possibility to reduce the risk on interest loss and the risk on poor sale and lease out.

residential tower
succesful
sale
lease out
high-rise
product attributes
promotion
development

http://resolver.tudelft.nl/uuid:b9ff313c-dd01-4df9-8681-2be07a2886c1

Student theses

master thesis

(c) 2009 Den Dekker, T.A.M.