Print Email Facebook Twitter Mobile Payment: The Hiding Impact of Learning Costs on User Intentions Title Mobile Payment: The Hiding Impact of Learning Costs on User Intentions Author Molina-Castillo, Francisco Jose (University of Murcia) Lopez-Nicolas, Carolina de Reuver, Mark (TU Delft Information and Communication Technology) Date 2020 Abstract This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We find support that negative effects from learning costs are fully mediated by perceived functional value and facilitating conditions. Hence, one important reason of slow user acceptance is that the high diversity mobile payment services, platforms and technologies increases the learning costs of users. The results pose important implications for managers willing to increase the acceptance of mobile payment. Subject Facilitating conditionsIntention to useLearning costsMobile paymentPerceived functional value To reference this document use: http://resolver.tudelft.nl/uuid:bab9b945-f6dd-404f-b111-75631a7731ad DOI https://doi.org/10.4067/S0718-18762020000100102 ISSN 0718-1876 Source Journal of Theoretical and Applied Electronic Commerce Research, 15 (1), 1-12 Part of collection Institutional Repository Document type journal article Rights © 2020 Francisco Jose Molina-Castillo, Carolina Lopez-Nicolas, Mark de Reuver Files PDF Molina_Castillo_Lopez_Nic ... r_p1_1.pdf 398.44 KB Close viewer /islandora/object/uuid:bab9b945-f6dd-404f-b111-75631a7731ad/datastream/OBJ/view