Value propositions for business models for nZEB renovation

Title

Value propositions for business models for nZEB renovation

 Author

Straub, A.
Mlecnik, E.

Faculty

Architecture and The Built Environment

 Department

OTB Research

 Date

2014-10-28

 Abstract

It is poorly understood what the characteristics are of households who want to engage in nZEB single-family home renovations. This paper addresses the research question: What are customer segments, and what are their customer values and motives to choose for a nZEB renovation of privately-owned single-family dwellings in the Netherlands? Research methods are a literature review, a home-owners questionnaire and home-owners interviews. In the Netherlands customer segmentation for nZEB renovations currently is not useful because of the limited actual size of the market. One could focus on somewhat older households, high educated and with an income which is on average or above. Characteristics of the dwelling, the energy use, the technical status and inherent comfort levels could be taken as main ingredients for value propositions. Trust in professional involved actors and objective advise are very important issues in customer relationships.

 Subject

nZEB renovation
single-family homes
value propositions
business modelling
energy efficiency

 To reference this document use:

http://resolver.tudelft.nl/uuid:bd326f87-78c6-414d-a2da-c8e0b692b3f5

 Source

World SB 14 "Sustainable building: Results" Conference, Barcelona, Spain, 28-30 October 2014

 Part of collection

Institutional Repository

 Document type

conference paper

 Rights

(c) 2014 The Authors
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