A value based market introduction strategy for a medical device start-up: Case study of Adjuvo Motion

A value based market introduction strategy for a medical device start-up: Case study of Adjuvo Motion

Butter, G.G.J.

Smulders, F.E.H.M. (mentor)
Rusák, Z. (mentor)

Industrial Design Engineering

Product Innovation Management

Strategic Product Design

2015-08-31

Adjuvo Motion is focused on solving the problem of too little treatment of stroke patients in outpatient care. Adjuvo Motion offers a combination of a patented robotic brace and an e-health service developed for home rehabilitation. This product service combination will ensure that stroke patients are treated at home with the same care as they would receive in specialised rehabilitation clinic. Unlike competing treatment systems Adjuvo Motion brings the therapy to the patient instead of the patient to the therapy.

strategy
lean startup
medical devices

http://resolver.tudelft.nl/uuid:c22c2006-c553-402a-b220-65a4dc6204de

Campus only

Student theses

master thesis

(c) 2015 Butter, G.G.J.