A proposition for the market introduction of the AiDx assist:

A proposition for the market introduction of the AiDx assist:: an automated diagnostic device for the scope of emerging markets

Tijhuis, Koen (TU Delft Industrial Design Engineering)

Diehl, J.C. (mentor)
van Engelen, J.M.L. (graduation committee)
Agbana, T.E. (graduation committee)

Delft University of Technology

Strategic Product Design

2022-03-31

AiDx Medical is a medical start-up, a spin-off from the TUD, which Temitope Agbana currently leads. AiDx is developing an automated diagnostic device for emerging markets: the AiDx assist. AiDx has chosen Nigeria for the first market introduction since Temitope has his prime partners there. The idea for creating the start-up started with developing a device that can automatically detect malaria parasites in a blood sample as an improvement for the current gold standard microscopy method. This report summarizes the exploration into the malaria market in Nigeria, intending to create a proposition for a market introduction of the device: a proposition that is both viable and desirable for stakeholders in the market.

AiDx Medical
Diagnostics
Business Design
Strategic design
Product-service system
Medical device
Emerging markets

http://resolver.tudelft.nl/uuid:c8289b01-fdd6-460d-8349-8e166850ac31

Student theses

master thesis

© 2022 Koen Tijhuis