The Value of Data for Philips Hospital to Home Solutions: A strategic design approach for creating shared value through integrated Chronic Care data solutions

The Value of Data for Philips Hospital to Home Solutions: A strategic design approach for creating shared value through integrated Chronic Care data solutions

Canales Durón, R.

Kleinsmann, M.S. (mentor)
Simonse, L.W.L. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2015-09-07

This project analyzed the topic of what is the value of data for Hospital to Home (H2H) telehealth solutions focusing on chronic care in the Netherlands in order to deliver strategic design advice on what are interesting opportunities to explore in this field. The project focused on an analysis of the strategic situation of the company that explored the external context of integrated care and a shift towards digital healthcare, as well as the internal context of the company towards integrated solutions and the consolidation of a HealthTech company. In this context, H2H has the potential of becoming a driver that integrates both the internal and external trends into meaningful solutions that connect patients and care providers via telehealth. Due to the rapid advancements of information and communication technology (ICT), many healthcare needs can now be potentially provided outside of the hospital through different digital platforms, also known as eHealth or telehelath. There are many of these solutions available in the market, and even within Philips, but are not yet connected to each other. Therefore the objective was set on developing an integration strategy and future opportunities for H2H, and also on exploring business models for such strategy in the Dutch context. The current landscape of chronic care in the Netherlands was therefore explored in order to assess how far are these developments in practice and what needs are there yet to be addressed. Interviews with different actors were used to create a map of the current use of data and information systems in the Netherlands for chronic care. This research concluded in a current scenario of difficult communication due to ill-suited technologies and organizational structures, where several organizational and people barriers resist change such as conflicting views on value in healthcare and resistance to change from people in the organizations. It was therefore concluded that it was necessary not to only look into future opportunities in terms of new products or services, but also on organizational aspects in implementation, such as payment schemes, stakeholders, roles and change management. Based on these findings and the objectives established, a future scenario for integration was created and different opportunities were explored that resulted in an organizational model and a service blueprint to translate this vision into a framework for innovation. The future scenario considers using the HealthSuite Digital Platform (HSDP) as an integrator of digital services and the eCareCoordinator and eCareCompanion tools as platforms for patients and care providers to fulfill their health and healthcare related needs. The envisioned organizational model aims to make H2H more attractive for and create value in care practices in the Netherlands where there is a clear shift of chronic care towards primary care settings, opposed to the current strategy of focusing on large hospitals. In this model the alternative to use legal entity organizations known as ‘care groups’ is suggested as it makes value-based payments possible in the Netherlands in a similar manner to Accountable Care Organizations (ACOs) in the US, which H2H has experience with. The service blueprint maps different potential digital, data and information management solutions throughout a customer journey from implementation up to a self-care stage as a potential future program for H2H. This model recommends using H2H to create programs for different levels of disease and with a focus on facilitating a transition to self-care for patients. Finally a strategy roadmap visualizes the transition from the current context into the future scenario described in this report at different levels that impact innovation. The key recommendations discussed in this report are the integration strategy and key role of H2H in it, a more holistic approach to innovation that also considers organizational and people aspects, and thus a stronger collaboration between the internal innovation and business groups.

chronic care
eHealth
telehealth
strategic design
data

http://resolver.tudelft.nl/uuid:cf175f30-5cea-430a-a252-0e581203abd1

Campus only

Student theses

master thesis

(c) 2015 Canales Durón, R.