Strategic and Sustainable Brand & Product Innovation for Ly Ly Food

Strategic and Sustainable Brand & Product Innovation for Ly Ly Food

Volkers, W.

Roscam Abbing, E. (mentor)

Industrial Design Engineering

Design for Sustainability

SPD (Strategic Product Design)

2012-03-29

This project is an initiative of SPIN: Sustainable Product Innovation in Vietnam, Cambodia and Laos. The aim of this project is to improve the competitiveness and sustainability efforts of Ly Ly Food, a middle-sized company with 200 employees based in Phnom Penh, Cambodia. This company produces packaged snacks for the low end children's market and was looking for ways expand its business and become more sustainable. A thorough internal and external analysis formed the basis of a new marketing strategy that opened up a new market for Ly Ly Food to provide to. The company was provided with practical examples to enter this new target group, including a new visual identity, packaging design, promotion design. A mission toolbox was developed to help the company guide its strategic decisions and pursue its mission.

sustainability
SPIN
branding
market development
marketing strategy

http://resolver.tudelft.nl/uuid:d8913354-2c83-442b-a598-4b59a7d33d9f

Campus only

Student theses

master thesis

(c) 2012 Volkers, W.