Process consultation inside-out: INDEED, a challenge

Process consultation inside-out: INDEED, a challenge

Facchini, D.

Buijs, J. (mentor)
Abbing-Roscam, E. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Strategic Product Design

2011-11-24

The result of this graduation project is a growth strategy and a roadmap for a German product development company, INDEED, which wishes to move towards the Fuzzy Front End of the innovation process. An internal company analysis, along with 8 case studies of the current business unit “Brand Innovation”, gave insights into the company’s explicit and implicit practiced culture, resources and working process. The future prospects suggest to take advantage of the innovation needs of German companies which concern strategic, organizational and cultural related issues. This can be achieved by leveraging the company’s current resources and adopting a process oriented consultation style.

growth strategy
roadmap
process consultation

http://resolver.tudelft.nl/uuid:da5cf3d7-0af1-4930-9afa-9531ae70ff68

2012-11-24

Campus only

Student theses

master thesis

(c) 2011 Facchini, D.