The overall objective of the graduation project ‘Economic Driving’ was to generate a more economic driving style of truck drivers in order to meet the desire of clients of DAF and create improvements in terms of traffic flow, safety and decrease in harm brought to the environment. ‘Economic Driving’ should be in benefit of both the client of DAF; the fleet company, as well as the user group; truck drivers. From this perspective the Vision in Product (ViP) design method was used (Hekkert 2001, Lloyd 2006) in executing a thorough deconstruction of the subject domain and creating a vision and mission statement used in the design process. This process consisted of a 2020 scenario and mid-term intermediate design of 2017 and short-term design of 2013. Deconstruction Anticipation can be considered as a key element in performing an economic driving style. Anticipation refers to adequate adaptation to the upcoming traffic situation. Almost every single cause of an inefficient driving style or action is due to a lack of anticipation. In both truck driver interviews as well the observational research studies anticipation also proved to be a key element within economic driving, though, it was observed or mentioned a lack of anticipation occurs due to the infrastructure as well as the act of other road participants. The infrastructure as well as other road users negatively influenced the anticipation due to abrupt changes and fluctuating behavior. These behaviors, such as changing traffic lights and unexpected driving styles of others, result in abrupt behavior of truck drivers as well, causing uneconomic driving. Therefore it can be concluded both vehicle 2 vehicle (V2V) as well as infrastructure to vehicle (I2V) consist of a lack of cooperation causing a decrease in traffic flow, economy, safety and tranquility (Lämmer 2008). Although economic driving is dependent on the overall driving style in terms of vehicle operation, the aim was to improve the cause of uneconomic driving, instead of focusing on the driver, who is not always capable of predicting the upcoming situation. This aim corresponds to the research results of Nestler (2008) who claims that in order to anticipate properly, the driver requires information on the upcoming traffic situation. Mission statement Truck driving will be under severe pressure in the future and is negatively influenced in terms of governmental legislation, superior force and society. The growing unpopularity of truck driving has to be reversed into positivity and advantages. Truck drivers should experience control and freedom during their daily work routine by having clarity in traffic anticipation. Truck drivers will become more united and loyal to their truck and their profession and will build respect and recognition of other road participants and colleague truck drivers by executing a leadership role on the road. Two items that will be changed are on one hand the unappreciated and disrespected feeling of truck drivers and on the other hand the mostly biased negative image of trucks. By giving truck drivers control and freedom during driving they will experience higher satisfaction and job overview and will loose their unappreciated feeling. By constructing an anticipation leadership role of truck drivers, changes can be obtained and trucks will play an important role in the big chaos of traffic by being able of ‘visionary’ estimating upcoming traffic situations and guiding surrounding vehicles through within a mutual cooperation. 2020 scenario The scenario of 2020 consists of the expected future shape within a positive representation towards truck and economic driving. The scenario focused on traffic consisting of both V2V as well as I2V cooperation decreasing the abrupt and unexpected behavior of vehicles and infrastructure mutually. Due to improved perception of the upcoming traffic situation in terms of anticipation an increase in traffic flow, efficiency, safety and tranquility will be obtained. The scenario consists of 1. Platooning; meaning various vehicles will drive in a short distanced train mode fully automatic, in which the vehicle will take over all the driving work and the people behind the steering wheel can work or relax. Trucks will form the head of each platoon and function as guides and passenger vehicles, equipped with the essential intelligent platoon system, can line up behind. 2. Traffic light privilege; when approaching a traffic light, this will switch to green in time, in order to prevent the truck from braking. Passenger cars and older truck models, without the system, can anticipate on this truck in order to benefit of this ‘green wave effect’ and 3. The truck exterior lay-out. In the past trucks were referred as being heavy, tall, large and dangerous. In 2020 trucks should be categorized oppositely. People will perceive them as friendly and equal on the road because of improved social interaction and less heavy and dangerous appearance. The truck is not an ‘essential burden’ but something very functional and supporting in traffic. 2017 mid-term intermediate design In 2017 various traffic lights contain the specific ‘privilege’ application. Remaining traffic lights, without the privilege system, are capable of providing information about their future green or red status. The final anticipation solution consists of trucks proving support to other road users in situations as crossings, congestion and hazard. It was decided to present various anticipation solutions via windscreen projections and give additional auditory feedback to the truck driver. The truck to surrounding vehicle communication in 2017 uses a combination of both V2V communication as well as an illuminated exterior visualization. 2013 short-term intermediate design The only part of anticipation technique which would be feasible to introduce in 2013 will be traffic light knowledge. The driver information design and truck to surrounding vehicles communication design of 2013 was developed using iterative user testing. Within two interior steps and three exterior steps the signaling, application and position was tested. The best interior information proved to be a symbol and velocity advice range presented in the speedometer. Using symbols for the future traffic light status and arrows to indicate the act of the truck is the best exterior information in order for people to anticipate on trucks. In addition, focus was put on implementation of the anticipation function of trucks consisting of vehicle integration, involved stakeholders and introduction to society.