Print Email Facebook Twitter Morality in the preference for Advanced Driver Assistance Systems Title Morality in the preference for Advanced Driver Assistance Systems: Identifying the importance of safety for other road users in consumers preference for extra car features Author Pieters, Nienke (TU Delft Civil Engineering and Geosciences) Contributor Molin, Eric (mentor) Chorus, Caspar (graduation committee) Farah, Haneen (graduation committee) Dicke-Ogenia, Matthijs (graduation committee) Degree granting institution Delft University of Technology Programme Transport, Infrastructure and Logistics Date 2019-04-25 Abstract This research examines the incorporation of morality in discrete choice modelling, applied to the specific case of the choice for ADAS in lease cars. Implicitly, the decision to include or exclude ADAS in a car affects the safety of the driver himself and other road users. Therefore this decision has a moral dimension; a moral dilemma arises during the trade-off between safety, comfort, and investments in ADAS. This research describes a stated preference experiment in which respondents choose between different option packages for lease cars. The target respondents need to make trade-offs between costs, comfort, and safety provided by ADAS. The results show that an increased perceived safety and comfort for the driver/passengers are both more preferred than an increased perceived safety for other road users. Also, the results show that innate morality plays an important role in these preferences, which is tested regarding five moral foundations. Furthermore, a booster that aims at increasing moral choice behaviour is tested, which results to have the opposite effect. Subject Advanced Driver Assistance SystemsADASMoralityDiscrete Choice Modelling To reference this document use: http://resolver.tudelft.nl/uuid:ed189e28-7dd7-4bce-8ceb-d6fa8686d222 Part of collection Student theses Document type master thesis Rights © 2019 Nienke Pieters Files PDF Master_Thesis_ADAS_Nienke ... ieters.pdf 3.59 MB Close viewer /islandora/object/uuid:ed189e28-7dd7-4bce-8ceb-d6fa8686d222/datastream/OBJ/view