OUT-SIDE-IN: An approach for value creation by stakeholder participation in exploratory innovation projects

OUT-SIDE-IN: An approach for value creation by stakeholder participation in exploratory innovation projects

Meekes, M.R.

Buijs, J.A. (mentor)
Bergema, C.P.A.M. (mentor)
Taylor, L.M. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2013-03-21

Participation of customers in innovation supports the creation of business value. Especially if the customers and other stakeholder take part in the fuzzy front end of innovation. But how can a set-up of the project, the project scenario, best support the interaction. The result of this graduation project is the project approach for the execution of future innovation projects performed by the Design department of Philips Lighting. The approach that I developed is called ‘OUT-SIDE-IN’. OUTSIDE-IN is a process-oriented step-by-step approach. One of the important aspects of this approach is the systemization of the process: it is transparent for all departments consequently a common understanding can be developed. The step-bystep approach is supported by the identification of issues, consequences of decisions and tips for each step. Knowing these factors that influence the process of innovation project provides the project team with the knowledge necessary to more effectively work within, manage and facilitate that process.

Philips Lighting
strategy
innovation
design
customer participation

http://resolver.tudelft.nl/uuid:f2296f72-e3a2-438b-87ed-b323d0390469

Campus only

Student theses

master thesis

(c) 2013 Meekes, M.R.