Print Email Facebook Twitter Transforming product oriented businesses towards service providers: A case study of service design at Siemens Cranes Title Transforming product oriented businesses towards service providers: A case study of service design at Siemens Cranes Author Roudman, P.V. Contributor Tan, Y. (mentor) Bouwman, W.A.G.A. (mentor) Lukosch, S.G. (mentor) Solaimani, S. (mentor) Faculty Technology, Policy and Management Department Information and Communication Technology Programme Systems Engineering, Policy Analysis and Management Date 2013-12-12 Abstract Although in a service economy a large portion of the gross domestic product is the result of rendered services, some sectors or business clusters are only lately witnessing the emergence of service provisioning in their industries. In the case of Siemens Cranes, which primary focusses on large crane projects and the sale of electrical subsystems, an increase in the need for additional service is currently being witnessed in the container cranes industry. Specifically the end users, in this case the container terminals, are requiring additional service in order to improve their overall efficiency and effectiveness of their core business. Although selling both goods and services can be pursued by a single firm, providing services differs from selling goods. Providing services requires different strategies, processes and methods in order to develop, manage, sell and innovate services. The goal of this thesis is to increase the understanding of redesigning services by researching current business models and the needs of the end users in order to ultimately create a competitive service through the service dominant perspective. Subject Service Dominant LogicService EngineeringService DesignUser Centric DesignService Blueprint To reference this document use: http://resolver.tudelft.nl/uuid:f4506b8d-aee2-424e-be6e-74f9ca63df1b Part of collection Student theses Document type master thesis Rights (c) 2013 Roudman, P.V. Files PDF Thesis_Pavel_Roudman_repository.pdf 2.63 MB PDF Scientific_article_Pavel_ ... sitory.pdf 440.6 KB Close viewer /islandora/object/uuid:f4506b8d-aee2-424e-be6e-74f9ca63df1b/datastream/OBJ1/view