The Fitting Room: A new business model strategy to renew the connection between consumers and retailers and induce customer loyalty

The Fitting Room: A new business model strategy to renew the connection between consumers and retailers and induce customer loyalty

Van Huffelen, W.K.

Buijs, J.A. (mentor)
Haagsman, E.M. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2015-02-19

The Fitting Room is a concept that allows independent fashion retailers to exploit an omni-channel retail strategy. Most traditional retailers are experiencing difficult times due to multiple reasons. The urge to innovate is clear, yet most retailers do not have the resources to do so. The Fitting Room creates a accesible omni-channel platform for these retailers. This thesis consist of a extensive research into the current retail landscape. From a consumer perspective a new framework was established, that eventually led to the development of Fitting Room

omni-channel
retail
millenials
M-commerce

http://resolver.tudelft.nl/uuid:faa6346c-d8f6-4360-8981-6a03db3bee10

Campus only

Student theses

master thesis

(c) 2015 Van Huffelen, W.K.