Discover in the forest: An integrated visitor experience in the Awarehouse

Discover in the forest: An integrated visitor experience in the Awarehouse

Wang, Y.

Wormgoor, R. (mentor)
Jepma, E.J. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Integrated Product Design

2013-08-13

This report is meant to document a graduation project aiming to design an integrated (interactive and educational) visitor experience in the Awarehouse where serves as the brand experience center of Interface Company, which is an international company that produces the environmentally responsible modular floor coverings. A fully developed proposal for six zones of Awarehouse and an interactive showroom were presented at the end of project, which mainly focuses on the brand essence of the Interface company: Design, Innovation and Sustainability. VIP approach was applied throughout the whole project, which built up a frame of future context and interaction in the Awarehouse. The framework of ‘Deconstruction’ was taken as an analytical tool to analyze the current situation (context and interaction) within the Awarehouse including the presented products or installments. On the purpose of getting insights for the future context and interaction, a further research on samples of museums or showrooms and inspiring trends (social, ecological and technical) was conducted. Based on these previous results, design vision was formulated that described as a metaphor: Discover in the forest, which provided a guideline for the ‘Construction’ of future context and interaction. The concepts of each zone and involving service were developed under the sub-metaphors that originated from the engaging activities in the forest. These concepts were eventually demonstrated by a scale model (1:50) while a special showroom from one zone was build into 1:1 scale prototype for user test. On the basis of test results, a developed proposal of the showroom was ultimately presented at the end of project. The manager of Awarehouse intended to implement the interactive showroom in the future project and partially adopt the proposals of six zones.

exhibition
showroom

http://resolver.tudelft.nl/uuid:fb95f69d-333a-43f7-964d-3475fa18aa38

Campus only

Student theses

master thesis

(c) 2013 Wang, Y.