From 'made in Vietnam' towards 'designed in Vietnam'. The changing role of Vietnamese designers.

From 'made in Vietnam' towards 'designed in Vietnam'. The changing role of Vietnamese designers.

Simane, K.

Crul, M. (mentor)
Van Boeijen, A.G.C. (mentor)
Jin, S. (mentor)

Industrial Design Engineering

Design Engineering

Master of Science Strategic Product Design

2012-06-15

The goal of this research project was to investigate the design process of local designers (what they do and in what order), to map out stakeholders involved in each phase, identify barriers and find opportunities how local Vietnamese designers could be supported. Sample was selected among the designers working and living in the southern part of Vietnam- area of Ho Chi Minh City. Data were gathered using qualitative research methods- semi-structured interviews, sensitizing workbooks and sensitizing cards with images and words. The research results reveal the step-by-step design approach that includes 7 steps- idea finding, plan creation, design sketching, and technical drawing, making and checking the prototype, creating a production drawing and last but not least- working with production. There were found three main stakeholders designers have been collaborating and communicating with- namely boss of the designer, production unit or production company, who is making the prototypes and later producing products, and foreign buyers and/ or local customers. Research results showed that local designers are facing many barriers related to communication and collaboration with other stakeholders involved in the design process. From the research results ideas for solutions were generated and later on translated into 3 diverse concepts. The concepts have been evaluated by Vietnamese designers.

designers in Vietnam
design communication
design process challenges

http://resolver.tudelft.nl/uuid:feeb9ac6-2381-43d7-8646-5e625ce5d58e

Campus only

Student theses

master thesis

(c) 2012 Simane, K.